Ecom Image OptimizerZalando Image Guidelines
Portrait ratio, plain background, and a minimum set of views.
Last updated
Zalando is a fashion marketplace, and its image rules reflect that. The minimum is 762 × 1100 px, rising to 1800 × 2600 px for designer brands, and the ratio matters more than the raw pixel count: everything is 1:1.44 upright, which is noticeably taller than the ratio most tools default to.
Zalando distinguishes two image types. A packshot shows the article alone, typically on white. A model shot shows it worn, giving buyers a read on fit and drape. Body cropping in model shots is allowed as long as the article stays recognisable, and multiple model views are permitted.
There is a minimum set rather than a single hero image: at least one compliant catalogue view (a primary packshot or front crop) plus a minimum of two further compliant images such as back, side or detail shots.
Category guides differ meaningfully between apparel, accessories and electronics, so check the guide that matches what you sell before processing a season's worth of photography.
Zalando image requirements
| Minimum size | 762 × 1100 px (designer brands 1800 × 2600 px) |
|---|---|
| Aspect ratio | 1:1.44 upright. Best practice 1801 × 2600 px |
| Background | Packshots: pure white #FFFFFF, mandatory. Model views: light grey #F1F1F1 |
| Image types | Packshot (article alone) and model shot (worn) |
| Minimum set | Apparel: 1 catalogue view + 2 further views. Set per category |
| Accepted format | JPG / JPEG only |
| Maximum file size | 20 MB |
Source: Zalando Partner University: Image guidelines, Zalando Partner University: Apparel image guide
How to do it
- 1Open the bulk resizer and run your packshots and model shots as two separate batches, because the pad colour differs between them.
- 2Set 1801 × 2600 px, Zalando's best-practice size, and choose "Pad to exact size" to hold the 1:1.44 ratio: pure white #FFFFFF for packshots, light grey #F1F1F1 for model views.
- 3Export as JPEG, the only format Zalando accepts, keeping each file under the 20 MB cap.
- 4Upload a catalogue view plus at least two further views per article.
Frequently asked questions
What image size does Zalando require?
A minimum of 762 × 1100 px, rising to 1800 × 2600 px for designer brands, at an aspect ratio of 1:1.44 in upright format. Zalando's own best-practice size is 1801 × 2600 px. Note that the minimum is not square and 1:1.44 is noticeably taller than 3:4, so a 3:4 crop will not satisfy it.
What is the difference between a packshot and a model shot?
A packshot shows the article on its own, usually on white. A model shot shows it being worn, so buyers can judge fit and drape. Zalando expects both, and body cropping in model shots is fine as long as the article stays recognisable.
How many images does a Zalando listing need?
For apparel, at least one compliant catalogue view (a primary packshot or front crop) plus a minimum of two further compliant images such as back, side or detail views. The count is set per category: underwear needs two images, and beauty, toys and electronics need one compliant primary packshot.
What file format and size does Zalando accept?
JPG or JPEG, and nothing else. Zalando names one format rather than a preference among several, so PNG, GIF and TIFF are not accepted. The cap is 20 MB per file, which JPEG stays well under even at full 1801 × 2600 px.
Are Zalando image rules the same for every category?
No. Zalando publishes separate guides for apparel, accessories and electronics, and the model and framing requirements differ between them. Check the guide for your category before a bulk upload.